More About Broadway's Woes

Talking about Broadway's recent rash of shows closing, my pal marshallmark said in a comment posted earlier today:

I think Gypsy probably has just run its course, and Hairspray announced its closing before the economy tanked so Spring Awakening and 13 might be the only ones that can be attributed to the lack of pocket money.

I don't know about Spring Awakening, but it appears that the audiences just weren't interested in 13. Playbill lists the percentage of tickets sold and 13 routinely hovered around the 50 percent mark. No show is going to stick around with that record.

Harvey Firestein noted in an article I read today in USA Today that the tickets to Broadway shows are overpriced. He pointed to the popularity of Hairspray's discounted tickets and, when you see that 13's tickets STARTED at $111 each, its easy to see why audiences are starting to slide.

I think your comments are right on the money here, Mark. With a few exceptions (Mamma Mia, Phantom of the Opera, Wicked, Jersey Boys), shows have a limited life span, and it could be that those shows had either run their course (Spring Awakening, Hairspray, Spamalot), never built up the kind of following it needed (Young Frankenstein) or just never caught on in the first place (13).

The high cost of tickets is probably directly responsible for the low ticket sales many shows are experiencing, but it's a two-edged sword. To provide the kind of high-end theatre experience with amazing sets, costumes and top talent, the producers must spend a lot of money. The only way to recoup that is for the show to have a long, popular run and charge a high price for the tickets.

Sometimes audiences are willing to pony up the money for a theatre spectacle (The Lion King is a good example), but I think audiences are being more selective these days, and that makes it tough on new, untested shows. The new Shrek musical, for example, may be facing some rough times.

It'll be interesting to see which shows survive this downturn, and which will continue to thrive.