The Wii Tops the "Best Usage of Media" List

What is that, you ask?

Every year, UnderstandMedia.com releases its "Best Of" list to illustrate the best uses of media in news organizations, media companies, and non-professional individuals. According to the report, here are the top three.

1. Nintendo Wii. Videogames aren’t just for young boys anymore. The Nintendo Wii helped spur a revolution among gamers and non-gamers alike by aiming its product to people who don’t typically play video games, like women and seniors. Not only are the games fun to play, but they also provide both low-impact and high-impact exercise for an otherwise mostly-sedentary population.

2. Apple iPhone. Although similar convergence devices already existed in the marketplace, the Apple iPhone is the first device to bring together mobile telephones, music players, and Internet access in a mass market package. The device has revitalized a sluggish PDA phone market and promises to create huge competition, leading to better devices and better services. This will ultimately mean more portable media access for everyone.

3. Comedy Central’s The Colbert Report. Never have politics been so funny, or so mainstream. Thanks to Stephen Colbert’s humorous take on liberal and conservative politics, in 2007 it was actually cool to be interested in politics. This can only mean more young people will get involved in the political system, especially important in an upcoming election year.

Bet that's the first and last time you'll see the Wii, the iPhone, and the Colbert Report on the same list. This one's for you, heroes.